The brand also forged a solid reputation in off-road disciplines, including victory in the Baja 1000 in 1972. This success in cross country rallying was soon backed up by victories in the SCORE Baja 500 in 1983 and 1988 with drivers Corky and Scott McMillin, and with the first Cross Country Rally World Cup in 1999. The brand also achieved the feat of carrying off no fewer than 21 consecutive Baja 1000 titles between 1986 and 2007, becoming the benchmark in US off-road competition.
It racked up victory after victory in the 1990s in a broad range of disciplines, with one highlight being the 1994 win by New Zealander Rod Millen in the most famous and difficult hill climb race in the world at Pikes Peak, in a Toyota Celica fitted with BFGoodrich tyres. The brand also ventured into Africa, winning Dakar in 1999 with Jean-Louis Schlesser.
2006 was a turning point in BFG's sporting history, as it entered the World Rally Championship (WRC), helping Sébastien Loeb secure the title five years running and helping the Citroën and Ford teams win the constructors' championship. In total, during its brief time in the WRC (2006-10), BFGoodrich won every drivers' and constructors' title up for grabs. The brand also entered the IRC in 2007, winning in its first year with Peugeot.
On the eve of the new millennium, BFGoodrich consolidated its leading position in cross country rallying by monopolising wins and titles in the FIA Cross Country Rally World Cup and Dakar. In recent years, the brand has maintained its statistics, winning new trophies in the SCORE Baja 1000 and Dakar, and has added to its win list by taking the Australasian Safari in 2011 and 2012.
The BFGoodrich motorsport record now features no fewer than 200 titles in the various US off-road championships, 24 wins in the Baja 1000, 10 consecutive victories in the FIA All-Terrain Rally World Cup, and 8 Dakar wins, most recently in 2012 with Stéphane Peterhansel driving a Mini. The brand is also still a key player in many local races, especially in North America where the quality of BFGoodrich tyres makes itself felt on a wide range of surfaces, including earth, sand, rock and asphalt, proof of the incredible versatility of BFGoodrich products.