Baja 1000 50th Anniversary: BFGoodrich® as Title Sponsor


As the final race of the SCORE World Desert Championship, the Baja 1000 is always highly anticipated. This year, even more so. The greatest desert race is celebrating its 50th anniversary and, as always, BFGoodrich® will be in the Mexico peninsula as the faithful official tire supplier, and, for the first time, as Title Sponsor.

Challenging as ever
The SCORE Baja1000, the oldest and longest desert race in the world, will be held from November 14 to 18. For this golden anniversary, SCORE has put together an amazing race course. Covering approximately 1,300 miles from Ensenada to La Paz with 5 physical checkpoints and 20 speed zones, the close to 400 participants will be facing the gruelling and rugged terrains of the both mysteriously majestic and relentlessly testing Baja California peninsula.

50 years of thrilling off-road adventures
Over these last 50 years, the “grand-daddy of all desert races” has brought racing heroes into the limelight, fostered off-road legends, triggered emotions and extreme sensations…The Baja 1000 has also spawned top-notch products which are shaping the world of off-road and of its fans. This brings back great memories, right? The 2013 Baja 1000 marked the debut of the success story for the BFGoodrich® All Terrain T/A KO2 tires, which, since then, have never stopped taking on…

BFGoodrich® and Baja 1000 – what a team!
Continuing a solid partnership, BFGoodrich®, 2017 Official Race Title Sponsor, will also be celebrating nearly four decades as the official tire supplier of SCORE International. The brand has produced the tire of choice for 28 of the overall 4-wheel vehicle winners in the SCORE Baja 1000, with a non-stop record-run of 20 from 1986 through to 2005. This year, BFGoodrich® will be providing unmatched pit support for racers using their tires. Eight full service pit areas, more than 200 support crew personnel, complete radio relay … the #driver enough spirit will be generously spread along the race course to boost performance and results. BFGoodrich® will also award $50,000 contingency money to the overall winners driving exclusively on their tires.

In the starting blocks, it will be about foresight, concentration and determination to carry it off. With no doubt, there will also be a feeling in the air of celebrating a very special landmark in the world of off-road.

BFGoodrich® will contemplate all the past successes with pride and, as always, will also be geared towards the coming ones…with this #driver enough will power.

You can download the PDF of the Baja 1000 Infographic:

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